Virtue Labs
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Virtue Labs is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.
Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku® as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.
While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands. Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.
You can browse the full range of Virtue products at SkinStore today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.
Products
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VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece
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VIRTUE Quick-Dry Healthy Hair Towel
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VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece
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VIRTUE Limited Edition Recovery Bundle with Towel (Worth $121)
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VIRTUE Limited Edition Full Bundle with Towel (Worth $121)
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VIRTUE Limited Edition Smooth Bundle with Towel (Worth $121)
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VIRTUE Limited Edition Curl Bundle with Towel (Worth $121)
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VIRTUE Curl Shampoo 240ml
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VIRTUE Labs Flourish Mask for Thinning Hair 150ml
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VIRTUE CORRECT Healing Oil 0.67 fl. oz
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VIRTUE Curl-Defining Gel 200ml
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VIRTUE Curl-Defining Whip 156g
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VIRTUE Curl Conditioner 200ml
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VIRTUE Dry Shampoo 128g
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VIRTUE Recovery Shampoo 240ml
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VIRTUE Refresh Exfoliating Scalp Treatment 150ml
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VIRTUE Purifying Leave-in Conditioner 150ml
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VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.
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VIRTUE Restorative Treatment Mask 150ml
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VIRTUE Recovery Shampoo Professional Size 500ml
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VIRTUE Recovery Conditioner 60ml
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VIRTUE Refresh Topical Scalp Supplement 60ml
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VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece
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VIRTUE Recovery Shampoo 60ml
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VIRTUE Smooth Conditioner 200ml
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VIRTUE Flourish Brow Density Booster 0.14 fl. oz
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VIRTUE ColorKick Illuminating Mask 150ml
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VIRTUE Healing Oil 50ml
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VIRTUE Curl Leave-in Butter 150ml
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VIRTUE Keratin Healing Mask and Oil Bundle
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$112.00 -
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VIRTUE 6-in-1 Styling Paste 50ml
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VIRTUE Flourish Complete Collection for Thinning Hair
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VIRTUE Flourish Density Booster 60ml
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VIRTUE Flourish Volumizing Styler 120ml (Worth $42.00)
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VIRTUE One for All 6-in-1 Styler Cream 120ml
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VIRTUE Split End Serum 50ml
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VIRTUE Heal and Prime Duo
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$78.00 -
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VIRTUE Smooth Restorative Treatment Set
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$150.00 -
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VIRTUE Purifying and Exfoliating Scalp Duo
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$78.00 -
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VIRTUE Smooth Shampoo 240ml
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$42.00 -
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VIRTUE Recovery Conditioner Professional Size 500ml
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$90.00 -
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VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$65.00 -
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VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$20.00 -
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VIRTUE Flourish Conditioner for Thinning Hair 200ml
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$46.00 -
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VIRTUE Healthy Scalp Trio
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$134.00 -
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VIRTUE Full Conditioner 200ml
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VIRTUE Smooth Conditioner Travel Size 57ml
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$18.00 -
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VIRTUE Purifying Shampoo 120ml
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$32.00