Organic Products with the Luxury Experience

Karen set out to do the impossible for Juice Beauty’s product makeup. Create true organic and natural products that perform as well as conventional beauty products. The challenge, however, was to make sure that the products weren’t compromised in any way to give the same experience.

Over 5 years, Karen’s team worked with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Karen had a chemical theory to prove in the studies.

In essences, it was a ingredient swap concept. Swap out the petroleum derivatives and tap water bases in skincare products. And instead, replace with organic ,vitamin-rich organic botanical juice bases. Then combine the base with powerful skincare ingredients.

The final product should yield equal or better results than conventional products. After various clinical tests, Karen’s theory was proven correct.

Juice Beauty: The Next Step in Organic Cosmetics

To further their efficacy and ensure a reliable constant resource for their organic ingredients, Juice Beauty purchased a farm in in the summer of 2018 in Sonoma Wine Country in Healdsburg, California.

Organic farming limits, if not eliminates the use of, synthetic pesticides and fertilizers while at the same time producing ingredients with the highest antioxidant levels for products that deliver powerful results.

With the farm and the collaborative efforts of local organic farms as suppliers, Karen and Juice Beauty can deepen their roots in organic beauty, and continue to grow as the expanding message that natural doesn’t have to mean basic.